How to advertise on Facebook: Running Your First Facebook Ad
Before we begin,
Let’s have a look at some of the stats:
Facebook Has More Than 2 Billion Daily Active Users
People Spend an Average of 50 Minutes on Facebook Each Day
People Access Facebook an Average 8 Times Per Day
400 New Users Sign up for Facebook Every Minute
All this data means that your target customer is on Facebook…
… and you need to find a way to reach out to every single target customer.
The Answer is quite easy – It is only through Facebook Ads through which you can reach out to anyone & everyone on Facebook.
So, if you have never run a Facebook Ad before, you need to read this very carefully:
Running your First Facebook Ad
If you are a newbie, then I’ll suggest you go to Ad Manager for your first Facebook ad campaign.
Below are the Screenshots of both Ad manager and Power editor
Let’s see step by step how to create your first Facebook ad campaign
Step 1.) Choose your campaign objective
Over here all of these are your available campaign objectives:
Choose your campaign objective based on your business and your goals for your particular ad.
The objective you choose aligns with your overall business goals.
As you can see, Facebook breaks objectives out into three groups:
- Awareness is designed to increase awareness of your brand or business.
- Boost posts
- Promote a page
- Reach people near your business
- Increase brand awareness
- Increase your reach
- We generally don’t recommend running these campaigns if you are a small business & rather focus on more specific Traffic campaigns
- Consideration is designed to educate people and build knowledge about your business.
- Send people to your website
- App installations
- Raise event attendance
- Get video views
- Collect Leads
- Conversion ads – You should spend majority of your ad spends on Conversion Ads.
This is where you’ll get the biggest return on investment.
- Increase website conversions
- Claim offers
- Promote a product catalog
- Get people to visit a store
In the Step 1, you will choose a campaign objective from the options mentioned above.
Step 2 – Target your audience:
Choose your target audiences to maximize your ROI. There is no limit to target your audience on Facebook ads.
Facebook offers a wide range of targeting options that will help you find the right niche!
You can target audience on the bases of Location, Gender, Age, Language and also online behaviours and interests.
Facebook allows you to target people in specific locations, including:
- DMA (Designated Market Area)
- Postal Code
- Specific Address Radius
You can also select to target a particular gender.
If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.
If you’re advertising in a particular language, you might want to only target the people who can understand your ads.
Step 3 – Select Connection Type
There are plenty of connection types to choose from.
Select which you feel will help you in optimising your Ad.
Step 4 – Detailed Targeting
This article written by me will help you in deciding what targeting you should go for – 20 Powerful Facebook Advertisement Targets that were probably unknown to you
Demographic allows you to target people by their political views, life events, job titles, ethnicity, and so on.
Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.
Interests are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.
Facebook’s Custom Audience & Lookalike Audience is a little advanced topic if you are running an Ad for the very first time.
You might won’t be having custom audience right now.
But I am still putting it here for your learning and future use.
Facebook’s Custom Audiences are probably your most highly-valued target audiences.
Since that allows retargeting past website visitors and people who have engaged with your content or app.
Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database – making them highly likely to convert as well.
To create a Lookalike Audience, you first need to create a Custom Audience to tell Facebook what type of users you want to reach.
Once you have created your custom audience, here is how you reach out to them:
Step 5 – Placements
Your ads will automatically be shown to your audience in the places they’re likely to perform best.
For this objective, placements may include Facebook, Instagram, Audience Network and Messenger.
Or simply you can choose where to show your advertisement.
Your ad will be shown to your audience in the places you have selected.
Step 6 – Set your budget and schedule
In this section, you can decide how much money you want to spend on your Facebook Ads.
And also you can set the start and end dates of your campaign if you want in future.
You can easily schedule your ad for future.
You can also choose daily or lifetime budget.
These are important metrics.
You will learn you will start implementing.
Step 7 – Identity
Select your Facebook page and Instagram account.
Choose your format style.
In which type you want to showcase your ad whether it is in carousel form, or a single image or video etc.
Step 8 – Add Image
Add your Facebook ad campaign image by using Facebook’s image pixel guidelines.
Ad campaign image plays a Huge role in the success of your Campaign.
So spend time & create a perfect image.
Step 9 – Add text
Add the title, heading, website URL and description of your Facebook ad campaign.
Step 10 – CALL TO ACTION
Add your call to action button.
Select call to action that is most relevant to your Ad type.
Step 11 – Final Step
Before you start Creating your First Facebook Ad
I want to ensure that you are well aware of all the Facebook guidelines.
Have a look at the image below to see all the rules:
Facebook ads Guidelines
I Hope all the above information will help you in creating your first Facebook ad.
It’s pretty easy (really).. you just need to get started!!
And in case you have any query,
feel free to ask any query in the comment section below.
I would love to hear from you.
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- Step by Step Guide: 11 Easy Steps to Run Your First Facebook Ad - February 1, 2018