Facebook Targeting using Audience insights
Facebook is a wonderful Advertising platform but only when it is handled properly,
if you are not using Facebook targeting well then you will lose a lot of money like a lot of marketers are losing.
When you directly go to Ad creation & go for audience selection,
then when you choose interest based targeting,
it is a very vague audience that you get, that is not the correct audience you are looking for,
Facebook takes all the people who are interested in your niche and also it takes their Friends who have sometimes liked one of the related post or some other connection but these people are not really interested in your Product.
But correct Facebook Targeting can be done using ‘Audience Insights’ inside of Facebook,
I have a different strategy which is combining ‘Google Adwords‘ with ‘Facebook Audience Insights‘
and then do Facebook targeting and trust me the results have been brilliant.
If you will watch the video above,
you will see for yourself how you can use them both in your Facebook targeting methods.
I will also put a few screenshots below so that you can get a glimpse in case you can’t watch the Video,
but again I highly recommend you to watch the Video because this is super valuable.
Alright let’s go to the steps:
1.) Go to Google Adwords, click on Tools and then click on Display Planner.
2.) Then click on this option
3.) Put any Website name which is highly relevant to your target niche in the ‘Landing Page‘ option (generally the website which is on 1st page of Google search results) , and then click on ‘Get Placement Ideas‘
(I am using ‘Baseball‘ here as my target niche)
4.) Make sure your country selection is where you intend it to be
5.) You will see some very relevant websites after the search results
6.) Now you go to Facebook Audience Insights where actual Facebook targeting would be done, and select ‘Page Likes’
7.) What we are actually looking at is the ‘High Affinity score‘
8.) Now in Interests, you can start putting the name of Websites which you had found in Google Adwords,
and you will see some very relevant Facebook Pages will come up,
the more relevant Keywords/ Websites/ Facebook Pages you will put,
the better affinity scores you will see
9.) See some Good Affinity scores, this is where the actual money lies in,
high affinity scores will mean better Facebook Targeting which will mean better results of your Advertising campaign.
(I know this can get little confusing if you haven’t seen the video, so do watch it)
So, this way we come to the end of this Facebook Targeting technique,
I know by using this technique you will start crushing it on Facebook Ads,
you can wrk on any niche with this technique and you will find best Facebook targeted traffic.
So start using it and do let me know if you have any doubt/ suggestion/ or even a compliment 🙂
My comment section below is waiting for your comments, and yes you can share it with your friends too.