How to advertise on Facebook: Running Your First Facebook Ad

Before we begin,

Let’s have a look at some of the stats:

1. Facebook Has More Than 2 Billion Daily Active Users

2. People Spend an Average of 50 Minutes on Facebook Each Day

3. People Access Facebook an Average 8 Times Per Day

4. 400 New Users Sign up for Facebook Every Minute

All this data means that your target customer is on Facebook…

… and you need to find a way to reach out to every single target customer.

The Answer is quite easy – It is only through Facebook Ads through which you can reach out to anyone & everyone on Facebook.

So, if you have never run a Facebook Ad before, you need to read this very carefully:

Running your First Facebook Ad

For running your Facebook ad, you need to first create a Facebook page and then go to the Facebook Ads Manager or Power Editor to create your Facebook ad.

If you are a newbie, then I’ll suggest you go to Ad Manager for your first Facebook ad campaign.

Below are the Screenshots of both Ad manager and Power editor

Ad Manager

Power Editor

Let’s see step by step how to create your first Facebook ad campaign

Step 1.) Choose your campaign objective

Over here all of these are your available campaign objectives:

Choose your campaign objective based on your business and your goals for your particular ad.

Here is a quick Facebook Ad guide showing you all the different kinds of Facebook Ads.

The objective you choose aligns with your overall business goals.

As you can see, Facebook breaks objectives out into three groups:

Awareness

• Awareness is designed to increase awareness of your brand or business.
• Boost posts
• Promote a page
• Reach people near your business
• Increase brand awareness
• Increase your reach
• We generally don’t recommend running these campaigns if you are a small business & rather focus on more specific Traffic campaigns

Consideration

• Consideration is designed to educate people and build knowledge about your business.
• Send people to your website
• App installations
• Raise event attendance
• Get video views
• Collect Leads

Conversion

• Conversion ads – You should spend majority of your ad spends on Conversion Ads.
  This is where you’ll get the biggest return on investment.
• Increase website conversions
• Claim offers
• Promote a product catalog
• Get people to visit a store

In the Step 1, you will choose a campaign objective from the options mentioned above.

Step 2 –  Target your audience:

Choose your target audiences to maximize your ROI. There is no limit to target your audience on Facebook ads.

Facebook offers a wide range of targeting options that will help you find the right niche!

You can target audience on the bases of Location, Gender, Age, Language and also online behaviours and interests.

Location

Location-based targeting

Facebook allows you to target people in specific locations, including:

• Country
• State/Region
• Counties
• DMA (Designated Market Area)
• City
• Postal Code
• Specific Address Radius

Gender

You can also select to target a particular gender.

Age

If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.

Language

If you’re advertising in a particular language, you might want to only target the people who can understand your ads.

Step 3 – Select Connection Type

Connections

There are plenty of connection types to choose from.

Select which you feel will help you in optimising your Ad.

Step 4 – Detailed Targeting

This article written by me will help you in deciding what targeting you should go for – 20 Powerful Facebook Advertisement Targets that were probably unknown to you

By Demographics

Demographic allows you to target people by their political views, life events, job titles, ethnicity, and so on.

By Behaviors

Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.

 

By Interest

Interests are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.

Custom Audience

Facebook’s Custom Audience & Lookalike Audience is a little advanced topic if you are running an Ad for the very first time.

You might won’t be having custom audience right now.

But I am still putting it here for your learning and future use.

Facebook’s Custom Audiences are probably your most highly-valued target audiences.

Since that allows retargeting past website visitors and people who have engaged with your content or app.

Lookalike Audience

Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database – making them highly likely to convert as well.

To create a Lookalike Audience, you first need to create a Custom Audience to tell Facebook what type of users you want to reach.

Once you have created your custom audience, here is how you reach out to them:

Step 1.

Step 2.

Step 3.

Step 5 – Placements

Automatic Placement

Your ads will automatically be shown to your audience in the places they’re likely to perform best.

For this objective, placements may include Facebook, Instagram, Audience Network and Messenger.

Edit Placement

Or simply you can choose where to show your advertisement.

Your ad will be shown to your audience in the places you have selected.

Step 6 – Set your budget and schedule

In this section, you can decide how much money you want to spend on your Facebook Ads.

And also you can set the start and end dates of your campaign if you want in future.

You can easily schedule your ad for future.

You can also choose daily or lifetime budget.

These are important metrics.

You will learn you will start implementing.

Step 7 – Identity

Select your Facebook page and Instagram account.

Choose your format style.

In which type you want to showcase your ad whether it is in carousel form, or a single image or video etc.

Step 8 – Add Image

Add your Facebook ad campaign image by using Facebook’s image pixel guidelines.

Ad campaign image plays a Huge role in the success of your Campaign.

So spend time & create a perfect image.

Step 9 – Add text

Add the title, heading, website URL and description of your Facebook ad campaign.

Step 10 – CALL TO ACTION

Add your call to action button.

Select call to action that is most relevant to your Ad type.

Step 11 – Final Step

Before you start Creating your First Facebook Ad

I want to ensure that you are well aware of all the Facebook guidelines.

Have a look at the image below to see all the rules:

Facebook ads Guidelines

I Hope all the above information will help you in creating your first Facebook ad.

It’s pretty easy (really).. you just need to get started!!

And in case you have any query,
feel free to ask any query in the comment section below.

I would love to hear from you.

Ta Ta…

Customer Value Journey  Stages

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.

AWARE:

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

• Blog Post
• Videos
• Infographic
• Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.

ENGAGE:  

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

• Reading your blog article.
• Becoming your follower on your social media platform.
• Visiting your website.
• Liked and watched your YouTube channel.
• Participating in your conducted webinar to clarify their doubts and queries.
• Personal mail interaction.
• Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.

SUBSCRIBE:

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

• They can subscribe you to your website to get newsletter update.
• Started following you on your social media platform.
• Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.

CONVERT:

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.

EXCITE:

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.

ASCEND:

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”

But

In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.

ADVOCATE:

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.

PROMOTE:

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.

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