Analytics Events Plugin Name – Google Analytics by Yoast
Tracking Events comes in as a very important part of your Website planning.
What does it mean?
Ans – Event Tracking means a click on the Outbound link or a Download link in a Website.
Why is it important?
It is important for a simple reason that tracking events will help you in better strategizing your website.
For eg, you think that a certain link or a certain page would be very popular in your website but through Analytics Events tracking you find out that some other link is getting clicked more often than your preferred link. Then quite naturally you will start promoting your more prominent link/page.
Better Website strategy = More visitors = More Conversions.
How to do Analytics Events tracking?
This I have very well explained in the video above using the Analytics Events plugin – ‘Google Analytics by Yoast‘.
So do watch the Video and please share in comments what do you feel about this tool.