Facebook automated rules

New Facebook Automated Rules to Monitor your every Facebook campaign

New Facebook Automated Rules

Advertising will never stop since it is the fuel of every business. So, to enhance this fuel, Facebook has recently announced its Automated Rules as it’s latest advertising feature. Anything that is automated saves time, man-hours and energy and it is the case with Facebook automated rules.

It also helps advertisers in managing their efforts in the right direction and monitoring their campaigns by applying specific rules so certain sought out conditions within a campaign, individual ads or ad sets.

You constantly find yourself tweaking and analyzing the performance while running your ads, right?

This is exactly why Facebook decided to automate in order to save you time and energy. And hece arrived Facebook Automated Rules.

Ads Portal

Facebook automated rules have put the control back in your hands and now the work of constant checking and tweaking will be carried out by the automated rules of Facebook.

Let us understand Facebook automated rules to being with.

Monitoring of Facebook ads isn’t an easy task at all and it is the same with campaigns as well. It is a lot of manual work of figuring out what is working and what is not depending on the specific requirements of the person posting the ad.

What if your target audience isn’t converting as you had expected?

The automated rule feature allows you to set a rule, which aligns with your ad’s performance, that it should automatically change the settings if your ad did not perform the way it should originally.
Say, for example, if your ad is not doing well as expected, the automated rule will change the bid or budget, or if you have spent something in excess per conversion, the automated rule will pause or tweak the campaign.

You can set the rules in the ads manager itself and if any automated rule takes over your manual settings, you will be notified via email.

These are the conditions what Facebook needs to evaluate which determines whether an action is required or not:

  • Cost per Result
  • Cost per Add Payment Info (Facebook Pixel)
  • Cost per Click (Link)
  • Cost per App Install
  • Cost per Add to Cart (Facebook Pixel)
  • Cost per Initiate Checkout (Facebook Pixel)
  • Cost per Purchase (Facebook Pixel)
  • Cost per Lead (Facebook Pixel)
  • Cost per Complete Registration (Facebook Pixel)
  • CPM (Cost per 1,000 impressions)
  • Daily Spent
  • Frequency
  • Impressions
  • Lifetime Spent
  • Reach
  • Results

The reason why you should incorporate Facebook automated rules in your business – the profit point of view.

It is clearly impossible that you start a campaign and let it roll after it has begun. In one way, it can be done but all your campaigns will not perform equally and this is where you should incorporate the rules. You might need to increase your budget in some, lower in other or may be stop a set entirely depending upon the situation.

So if you view this scenario in a larger picture, you will realize that if you run a lot of Facebook ads, you need a system that is in place to do the tweaking of your ads on your behalf, in this case, the Facebook automated rules.

So if your ads aren’t performing well, you can set the rules whether the cost per conversion need to be revised or it is something else. This doesn’t mean you need to rely totally on automated rules, but this means that it saves you a considerable amount of time.

So, the question arises that what can you automate using the rules?

Three things are possible when you want to employ the automated rule on your behalf. These are:

  • Turning off campaigns, ad sets or ads.
  • Adjusting budgets of the ad sets.
  • Adjusting the bids of the ad sets.

Here are the key things you need to know about the Facebook automated rules.

  • 100 rules are allowed on one ad account which includes both active and inactive rules.
  • A single rule is applicable to around 200 separate objects.
  • Each rule can have multiple conditions but what is mandatory is that it has one and only one condition type.

You can manage your automated rules in the ‘Manage Rules’ section in your Ads Manager. Let’s learn it in simple steps.

  • Go to your Ads Manager or Power Editor.
  • Check the box next to the campaign you’d like to create a rule for.
  • Click on ‘Create Rule’. This kind of a window will appear where you can set up the rule.

Create Rule

  • Now click on ‘Apply Rule To’ section and choose the place where you want to apply the rule. Here you can select any Campaign or Individual Ad Set or Individual Ad to apply the Automated Rules.

Screen Shot 2017-02-19 at 3.55.59 am

  • Go to ‘Action’ section and choose the action that you want the rule to perform when your campaign meets the conditions. See the Following 3 Screenshots to check the kind of ‘Actions’ you can set.

Screen Shot 2017-02-19 at 4.01.55 am Screen Shot 2017-02-19 at 4.02.09 am Screen Shot 2017-02-19 at 4.02.27 am

  • Now head to ‘Conditions’ section and select the condition that should be met for the Automated Rule to be applied. Click on ‘Add’ when you have chosen the rule.See the Kind of Conditions which you can Select in Facebook Automated Rules:
  • You can select some Most Common objectives
    Screen Shot 2017-02-19 at 4.06.52 am
  • You can select on the basis of Facebook conversions (Facebook Pixel)Screen Shot 2017-02-19 at 4.07.18 am
  • Or you can select few other Important parametersScreen Shot 2017-02-19 at 4.07.29 am
  • And then you can finally choose what condition should be met. You can enter a manual value in front of Greater than/ Smaller than/ in Between/ is not Between.Screen Shot 2017-02-19 at 4.07.05 amYou can add multiple conditions. Click the Plus sign after adding First Automated rule and add another rule.

    Screen Shot 2017-02-19 at 4.15.53 am

  • You can opt to receive notification via mail in addition to receiving notification on the platform (Facebook) itself. If you have more than one person in your ad account, you can add subscribers to the rule so that they get notified in case any changes are made.SB1
  • You can name your rule and then click on ‘Create’. This ensures your rule is active. And you can track the activity on the rule you created in the Automated Rules section of the Power Editor or the Ads Manager.

Track Activity

To Summarise

Automation is the new wave this generation will experience and it is not long before you can see why it is the same with Facebook Ads. But one thing is for sure, you need to constantly monitor and optimize your efforts in order to generate results from them. Facebook Automated rules make it lot easier to assign specific conditions for campaigns, individual ads, and ad sets. So, it has proved to be one of the biggest time saver in the online advertising world.

Please let us know your experience with the Facebook Automated Rules and how it has benefitted you in comparison to the manually regulated effort that was required earlier.

Free Training

I did a Special Webinar Training on how you can Setup and Profit from Facebook Automated Rules. You can Signup for Free and Learn from the Training to make it work for you.

Customer Value Journey  Stages

customer value journey

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.


Customer Value Journey

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

  • Blog Post
  • Videos
  • Infographic
  • Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.


Customer Value Journey

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

  • Reading your blog article.
  • Becoming your follower on your social media platform.
  • Visiting your website.
  • Liked and watched your YouTube channel.
  • Participating in your conducted webinar to clarify their doubts and queries.
  • Personal mail interaction.
  • Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.


Customer Value Journey

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

  • They can subscribe you to your website to get newsletter update.
  • Started following you on your social media platform.
  • Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.


Customer Value Journey

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.


Customer Value Journey

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.


Customer Value Journey

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”


In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.


Customer Value Journey

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.


Customer Value Journey

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.


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Saurabh Bhatnagar

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