Facebook Lead Ads Engagement

New Custom Facebook Lead Ads Engagement

Facebook Lead Ads Engagement now available

Good News Digital Marketers!!

The much hyped Product of Facebook ‘Lead Ads’ has now announced the introduction of Engagement based audience.

This means that Advertisers can now create Audience based on how users reacted to their Ad.

[Just a Quick info for readers who don’t know what Lead Ad is – Lead Ad runs like a normal Advertisement on Facebook, but when someone clicks on it, instead of sending the user to a Landing Page, it comes up with an automated information which is pre filled with users Name and Email Id and any other information that Advertiser wants.

This information is what user has already submitted on Facebook. 
Like the email id through which the user logs in and many other such information can be asked]

So now Advertisers can create Audience based on three categories:

  • Anyone who opened the form
  • Anyone who opened but did not submit
  • Those who submitted

Now those who have already submitted would already be in your Funnel.

But those who opened but did not submit are the ones who were interested in your Offering but for some reason they did not submit.

Now having an Audience of such people can be very much beneficial.

This is almost similar to the audience who visited your Landing Page but were not converted into a Goal.

So now with Facebook Lead Ads Engagement you can show that particular audience an Ad or a sequence of Ads.

Facebook Lead Ads Engagement Audience Generation

1.) First you go to your Audience tab and click on Create Audience.
Under it, click on Custom Audience

Facebook Lead Ads Engagement

2.) Now a Pop Up Window will come up.
You will click on Engagement on Facebook

Facebook Lead Ads Engagement

3.) Now Facebook will ask what kind of Engagement you are looking for?

Video or Lead Ad.
You will click on Lead Ad.

Facebook Lead Ads Engagement

4.) Now a Window will Pop Up like the one below.

Facebook Lead Ads Engagement

5.) You will select your Lead Form (for which particular Lead Form of yours you want to create audience)

Include your Audience Type

Facebook Lead Ads Engagement
6.) The maximum duration of Lead Ad Engagement Audience is 90 days.

Facebook Lead Ads Engagement
So Facebook Lead Ads Engagement is a great option for Advertisers who are using Lead Ads regularly.

Because Remarketing to any audience always produces better results.

However, Facebook Lead Ads in general has not been able to Win my trust so far

I have tried Facebook Lead Ads and I found the kind of Leads I am getting is not genuine.

Though I was getting cheap Leads but not very interested.

And you can make out the reason for it.
Since this audience has never visited my Landing Page, they were just shown a single Ad and the information was pre filled.

So they never deeply saw what I was offering.

And getting deep product information plus Visuals on your Landing Page are the things that creates impact on Visitors mind.

Since they never visited any Landing Page so it a very raw audience.

And many in my circle too reported of such less interested audience which they got through Lead Ads.

But, nothing should be disregarded.
And when it is Facebook’s Product then you cannot definitely disregard it.

I am sure there would be some Marketers who would be benefitting from Facebook Lead Ads for their particular niche.

And similarly, Facebook Lead Ads Engagement too is a whole new kind of Audience Remarketing.

And I will definitely try it once.

Because once you find a way/ niche for which you can make Lead Ads work for you then probably there is nothing better than this.

More comments on Facebook Lead Ads Engagement only after Testing.

Till then you can also try and let me know in Comments how did you find this update by Facebook.

Also you can read:
Facebook Advanced Targeting using Audience Insights

20 Powerful Facebook Advertisement Targets that were probably unknown to you

Facebook Ad Targeting – Broad vs Precise

Customer Value Journey  Stages

customer value journey

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.


Customer Value Journey

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

  • Blog Post
  • Videos
  • Infographic
  • Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.


Customer Value Journey

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

  • Reading your blog article.
  • Becoming your follower on your social media platform.
  • Visiting your website.
  • Liked and watched your YouTube channel.
  • Participating in your conducted webinar to clarify their doubts and queries.
  • Personal mail interaction.
  • Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.


Customer Value Journey

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

  • They can subscribe you to your website to get newsletter update.
  • Started following you on your social media platform.
  • Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.


Customer Value Journey

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.


Customer Value Journey

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.


Customer Value Journey

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”


In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.


Customer Value Journey

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.


Customer Value Journey

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.


👉 Join Telegram SB’s FlexiFunnels Doers Community: https://t.me/FlexiFunnelsOfficial

👉 Check Full Details about FlexiFunnels Here: https://flexifunnels.com/

👉 Book a Free call with our FlexiFunnels Team: https://sb.flexifunnels.com/1on1-consultation-call

Saurabh Bhatnagar

3 thoughts on “New Custom Facebook Lead Ads Engagement

  1. it was first time visit on this awesome site … getting more interesting and helpful info and learn some more to here

    Good Luck

  2. ӏ eѵery tіme used tto study piece off writing іn news
    papoers bսt now as I am a user of web theerefore
    ffrom noա I am ᥙsing net fоr articles оr
    reviews, thanks tօ web.

Leave a Reply

Your email address will not be published. Required fields are marked *