How not to get your Ad Account Blocked by Facebook

Facebook has truly changed the way brands are marketed online and is now the most influential advertising medium. But as an advertiser using the platform, you need to exercise a lot of caution, or your ad account can get blocked. You would have seen a lot of people crying over such messages where they are out of clue why their ad account got blocked by Facebook.

The basic foundation on which Facebook has been built is user experience and trust. They take them both very seriously and any threat to either one can get your ad campaign or your ad account blocked or disabled.

So, if you plan to start advertising on Facebook or have already been doing so, it is super important to read the points mentioned in this article, so you can be acquainted with the basic ground rules.

What can constitute a threat or a problem when advertising on Facebook is very subjective, but there are a few things that I have learnt with experience and can share with you. Getting your ad account blocked or terminated is not limited to just breaking a rule, but any threat to the trust and experience of a user is reason enough to put you in trouble. Please note that in this article I have covered almost all the things you need to avoid to save your account, but this page is not alternative of the Original Facebook Rules Page so you should check that too before you begin advertising.

When you launch an ad campaign, Facebook first approves your advertisement. However, you must remember that your advertisement can get blocked even after it has been approved. What actually happens is once the campaign is launched, a user can block your ad as irrelevant or inappropriate or request Facebook to hide it. This is taken seriously by Facebook, which then investigates your ad further. If considered inappropriate for any reason, it could result in your account getting blocked.

Thus, just knowing the rules is not enough. You ought to have a thorough understanding of your target group to know what’ll work and what won’t.

You need to understand 3 main areas of Facebook to avoid getting blocked:

1. Your ad account

2. Your advertisement

3. Landing page of your ad

Let’s cover all the points individually:

1. Ad account

Business Manager Account

It is best to have a business manager account as Facebook will treat you like an advertising professional with this. This account is similar to having an online ad agency. Inside Business account you can separate various ad accounts into different accounts. And this can prove to be very helpful. If one of your advertisements gets blocked, then only the ad account of that particular ad gets blocked while the other ad accounts remain unaffected.

However, with a normal account, which has all your ads in the same account, you run the risk of getting your entire account and its ads getting blocked.

You can have upto 1,000 such ad accounts (for high spenders) in a Business Manager Account. One of the biggest advantages is that the possibility of Facebook considering you a spammer reduces drastically.

Another advantage is the payments process. If your ad account gets blocked, Facebook will not let you use the same payment source again. With a Business Manager Account, you can make payments using different bank accounts and credit cards, thus giving you options when your account gets blocked.

Also remember, PayPal is not a preferred choice of payment for Facebook, so you need to figure out alternative sources of payment.

Logging in to your account from multiple locations/ IP addresses

A lot of marketers are constantly on the go to meet clients and may even have offices in different cities. Many times different teams in different cities use the same account for Facebook advertising. You must avoid this, as this is one of the reasons for Facebook to block your account.

Facebook considers that your account has been hacked/ is a fraud, and hence, blocks it.

The solution to this is to keep separate accounts for different people and offices. Give different people their individual access using Business Manager. If you are travelling, you can log in from your phone and check, but not your laptop, as reactivating a blocked account is painful and in most of the cases reopening does not happen at all.

Seasoned accounts

A seasoned account is one which starts small and gradually increases its ad spends. A mistake that many smart people do is to increase their ad spends drastically.

People complete courses in Facebook advertising and start spending large amounts of money immediately thereafter. Avoid this.

This can get your account red flagged immediately. A seasoned account is one where you start slowly and increase your spending by 15% – 20% a day.

Example, see the image below. This is an screenshot of Ad spent of one of the weeks of one my Ad accounts. See how consistently I have spent the amount without jumping to too high budgets immediately.

P.S – Don’t start with a $100 spend on the first day. It is a red flag and bound to get you blocked.

Account access

Who you give access to is very important. Sometimes your client/ senior/ colleague wants to see the progress of the ad and asks for account access. He makes some changes to the ad and suddenly you are blocked.

The reason is his Facebook ad account may have been blocked due to some reason and they assume that he is still trying to push his ad from your account.

This is how your account and ads can get blocked. Facebook tracks ad accounts, pages, groups and individual profiles, so if there is anything fishy all that is connected is bound to get blocked.

Best Practice

Whenever you will see a Rejected Ad in your Facebook Ad account, do not try to make the similar or lookalike versions of it right at that moment. Because there is every probability that they too will be banned.

So many rejected ads in your account will bring your account in focus.

Instead if you face a Rejected Facebook Ad, what you should do is create 4-5 good ads which should be approved by Facebook at all times. You can pause them after creation if you want, but so many ‘YES’ after a ‘NO’ will bring your account in good shape again.

2. Advertisement

Adhering to rules

The most important rule is to avoid breaking any of the rules laid out on Facebook’s rules page. As discussed earlier, you also need to make sure you are not hindering with the user experience and user’s trust in Facebook.

If your account gets blocked, arguing that you did not know a certain policy or a rule is not going to help as they will still hold you guilty.

A few type of ads that you should stay away from are:

• Anything specifying how to make more money – Frame your ad in another way.

• Ads that promote dating – Only approved dating sites can advertise about dating. If you are not one of them, stay away from it

• Other grey areas are sex, drugs, gambling etc.

Change in Ad Policies

Now many times it happens that you would have received a notification from Facebook that a particular Ad in your account is not fit as per the Policies of Facebook, even though the Ad is not running since a very long time.

This is because your Ad was compliant with Facebook policies at the time of its creation, but because of latest policies change your Ad is not more compliant.

This is getting a Red Flag without committing the Crime.
This can be avoid simply by deleting all of your previous ads that you don’t need anymore at all. Why to risk them at all by keeping them in your account?

In any case you can export the details of your ads via Power Editor, so after deleting ads in case you wish to see details of any Ad, it would be present in the exported file.

Negative ad feedback

Your ad is continuously rated by users for its relevance. Facebook has given users the power to mark an ad as irrelevant and close these ads. It is for this reason that you need to keep monitoring the performance of your ad every few hours and keep an eye on the relevance score.

This lets you know how relevant your Ad is to your target group as compared to the other ads being shown to them. A high positive feedback can very soon turn negative and keeping a watch on it lets you pause the ad before it gets banned. You can make changes to it and relaunch it, thus saving yourself from getting blocked.

A few ways to keep a good relevance score are:

• Avoid Confusing ads that do not state their intentions/ call to action upfront. It must be in tandem with your landing page.
• Click baits are good, but anything that is too hyped or scary will surely get you banned
• No false/ misleading claims that your product does not adhere to. Any claim in your ad must be present on your landing page.
• No images that do not truly represent your ad/ product – no pretty girls in skimpy clothes, if not related to the product

• No Illegal ads

  • No personal messages

  • Should not have any sexual connotations

  • Your ad and image combined should not have more than 20% text (best practice)

  • Do not define any ideal body type or any physical characteristics – no before-and-after photos

3. Landing page

Your landing page is where a user ends up once he clicks on your Facebook ad.

This page must have all your information, disclaimers, claims and any other details that will help you make a sale on your website.

This is the last leg of your Facebook ad, but if any inconsistency is found on this page, your ad account and your ad could get banned permanently.

No pop ups

You must not have any form of pop ups or auto playing video or audio on the landing page that forces them to click on a particular link or option.

Users should have the option of clicking on the option of their choice, which should be more than one.

Details of your business

Your landing page must list out details of your business.

Details like address, website, contact details, e-mail, phone number and any other details specific to your industry or product must be mentioned.

Clear instructions/ intentions on the landing page

Every user must have clear information of what to expect once they click on a particular option or choice on your landing page. They should be able to fully judge the positives and negatives of their actions with the information available on the landing page. Also, it goes without saying that there shouldn’t be any misleading information.

For example if they are about to receive a bunch of autoresponder emails after signing up, then they should know it before signing up.

Proper representation

Your landing page must have exactly the same product benefits and claims that your advertisement expresses. Any deviation from your claims is bound to get you blocked.

Disclaimer

Do add a disclaimer to your landing page that the site is not a part of or endorsed by Facebook. It helps you get some brownie points from Facebook.

A simple message which can read “This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.”

Conclusion

All said and done, you have to truly understand your target market and then send out a relevant message for them through your ad. Taking shortcuts to draw their attention and offending them is a big NO when using Facebook to market your business/products. It’s sure to get you blocked not only on Facebook, but even otherwise, since it’ll only mar your goodwill.

Also, most internet marketers are still trying to perfect their game with Facebook ads. Trial and error is still the best way to increase your knowledge and success rate. So keep at it until you get it right!

Personal Message

I see a lot of people seeking for answers to understand why their Ad account gets shut down. This article is written by keeping the same in mind. You can re-read it multiple times until you perfect the psychology of Marketing on Facebook.

If you liked the information present on this article and there are people you feel who should also read it, then you can share the article with them via Facebook or Email.

I love reading from you. So if you want to write a feedback in the comments you are most welcome.

Remember your Comments and Shares are my Oxygen that charges me up to keep writing, so keep them pouring.

Customer Value Journey  Stages

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.

AWARE:

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

• Blog Post
• Videos
• Infographic
• Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.

ENGAGE:  

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

• Reading your blog article.
• Becoming your follower on your social media platform.
• Visiting your website.
• Liked and watched your YouTube channel.
• Participating in your conducted webinar to clarify their doubts and queries.
• Personal mail interaction.
• Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.

SUBSCRIBE:

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

• They can subscribe you to your website to get newsletter update.
• Started following you on your social media platform.
• Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.

CONVERT:

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.

EXCITE:

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.

ASCEND:

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”

But

In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.

ADVOCATE:

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.

PROMOTE:

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.

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