Turbo-Charge Your Marketing With These 390+ Power Words

Ever wonder why some websites pump out viral post after viral post?

Or why some brands have products that fly off the shelves while their competition falls flat?

Or why you couldn’t resist clicking on a link you knew was a sleazy sales page?

The answer is simple.

These brands have smart marketers. Marketers who use power words.

These power words trigger an emotional response and pack some serious punch to the allure of any sales page, headline or ad.

People are utterly seduced by power words. They get us to click, share and buy – what more could a marketer want!

But how do these power words work?

Why Power Words Amp Up Your Marketing

Power words crank up your marketing effectiveness by:

Invoking emotion: People connect to emotion, not words.

Studies show that content that elicits “high arousal emotion” (anxiety, amusement) is more likely to be shared and go viral than content that doesn’t elicit emotion or elicits “low arousal” emotion.

Power words are key to evoking these “high arousal” emotions.

Examples include words like “Instantly”, “Mistakes” and “Hilarious”.

Triggering curiosity: Curiosity may have killed the cat, but it makes the marketer’s life easy.

Research published by Harvard Business Review found curiosity to be one of the most powerful triggers for virality.

Since we have a hard time resisting our curiosity, strategic use of power words makes it almost impossible for us to not to click, share, and read.

Power words that trigger curiosity include words such as “Reveals”, “Proves”, “Ridiculous”.

Take this BuzzFeed headline:

The Ridiculous 390+ List of Power Words

Want our personal Power Word list for creating epic headlines?

Happiness	Indulgence	Prestige	Humor	Gravity
Heartwarming	Crave	Glamorous	Funniest	Huge
Inspiring	Guilt	Luxurious	Laugh	Gargantuan
Zen	Guilt-free	Expensive	Ridiculous	Intense
Profound	Indulgent		Hilarious	Massive
	Ravenous			Gigantic
	Obsessed

Memorability	Novelty	Lust	Simplicity	Beauty
Undeniable	Suddenly	Decadent	Stupid-simple	Awe-Inspiring
Unforgettable	Startling	Irresistible	Basic	Swoon
Captivate	Life-changing	Tantalizing	Simple	Swoon-worthy
Genius	Hack	Forbidden	Minimalist	Beautiful
Memorable	Magic	Naked	Tricks	Breathtaking
	Challenge	Seductive	Savvy	Breathtaking
	Revolutionary	Delirious	Easy	Gorgeous
	Discover	Crave	Cheat-Sheet	Stunning
	New	Begging	Tweaks	Dazzling
	Latest	Provocative	Ingredients	Adorable
	Remarkable	Sinful	Savvy
	Extraordinary	Sexy	Rules
	Sensational	Fantasy	On-Demand
	Surprising		Step-by-Step
	Miracle		Effortless
	Spoiler		Painless
	Unexpected
	Shocking

Excitement	Impatience	Sadness	Savagery	Completeness	Greed
Fascinating	Supercharge	Shaming	Uncontrollable	Detailed	Unlimited
Tempting	Quick-start	Suffer	Rowdy	Painstaking	Now
Riveting	Speedy	Dead	Savage	Meticulous	Never
Intriguing	Amp	Heartbreaking	Vicious	Impenetrable	Free
Exciting	Blast	Devastating	Menacing	Replicate	Profit
Thrilling	Launch	Crushing	Wild	Copy	Increase
Bold	Turbo-charge	Alarming	Crazy	Recreate	Sale
Transform	Kickstart	Deceptive	Frenzy	Overcome	Immediately
	Jumpstart	Exposed	Lunatic	Essential	Instantly
	Ignite	Excruciating	Sabotaging	Practical	Barrage
		Sadly	Poison	Completely	Overnight
			Treacherous		Forever
			Deadly		Bonus
			Corrupt		Cheap
			Disgusting		Bargain
			Armageddon		Money
			Apocalypse		Affordable
			Sins		Convert
			Battle		Promote
			Fight		Drive
			Insane		Today
			Violent		Double
			Weak		Triple
			Painful		Off-limits
			Agonizing		Affordable
			Hate		Budget
			Struggle		Cheap

Authority	Exclusivity	Pride	Safety	Mind-Blowing
Iron-clad	Hidden	Silly	Dangerous	Dreamy
Proven	Secret	Blunder	Jeopardy	Epic
Validate	New	Faux Pas	Provocative	Triumph
Authentic	Breaking	Ruin	Scared	Legendary
Genuine	Release	Mistake	Provoke	Greatness
Bona fide	Uncovered	Silly	Safe	Awesome
Legitimate	Unadulterated	Reject		Delightful
Reliable	Elite	Fail-Proof	Scared	Exquisite
Official	First	Failure	Lifetime	Heavenly
Final	Unique	Waste	Sacred	Delicious
Backed	Unconventional	Achieve	Recession-Proof	Mouth-watering
Guaranteed	Priceless	Fail	Protect	Sublime
Research	Rare	Succeed	Cheat	Jaw-dropping
Studies	Little-known	Success	Accuse	Astonishing
Results	Underused	Dumb	Assault	Astounding
Solution	Emerging	Absurd	Caution	Brilliant
Honest	Untapped	Senseless	Beware	Charming
Complete	Reveal	Idiot	Signs	Unbelievable
Psychological	Rare	Stupid	Threaten	Amazing
Comprehensive	Divulge	Foolish	Broke	Fascinating
All-Inclusive	Admit	Shameful	Horror	Captivating
Absolute	Unseen	Fool	Terrifying	Alluring
Definitive	Undercover	Last	Scam	Defying
Authoritative	Stealthy	Worst	Hoak	Bomb
Conclusive	Confess	Cringeworthy	Accuse	Unleashed
Authority	Confession	Rookie	Assault	Explosive
Surefire	Insider	Lame	Punch	Unstoppable
Formula	Sneak-Peek	Clueless	Diagnosed	Catapult
Strategy	Sneaky	Awkward	Triggers	Kickass
Expert	Sly	Pitiful	Dirty	Nail
Report	Special	Ruin	Broke	Badass
Document	Truth	Mistake	Survive	Mesmerizing
Literally	Popular	Mediocre	Fierce	Incredible
Powerful	Trend	Unknowingly	Catastrophe	Spell-binding
		Useless	Shaking
		Obvious	Ethical
			Emergency
			Exactly
			Hoax

Feeling dizzy? I hope it’s from excitement, because you now that you know why power words work, and have a few hundred in your arsenal.

You’re armed with everything you need to turbo-charge your marketing.

Now you just need to use them.

These are the best places for you to use power words on your site:

1. Headlines
2. Sub-headlines
3. Product Names
4. Popups
5. Landing Pages
6. Buttons
7. Testimonials
8. Email Subject Lines
9. Your Business/Domain Name
10. Calls to Action

Power Words in Headlines

Whether you’re crafting the perfect headline for your sales page or you’re writing a viral-worthy article, power words can take a headline from mediocre to irresistible.

The magazine industry is notorious for their use of power words in headlines. Magazines like Elle, OK! Magazine, InTouch and Seventeen use power words religiously to entice consumers to pick up their products.

Cosmo has some of the most click-worthy headlines out there:

Power Words in Subheads

Do you think that when people land on an article or a sales page you’ve painstakingly written, they’ll actually take the time to read it through?

They don’t.

Research shows that they didn’t in 1997, and they certainly don’t now.

Instead of reading, they scan. Unless you can catch their attention.

How? By including power words, of course.

Power words in your subheads capture attention and draw the reader into actually reading the content rather than just scanning over it.

Bryan Harris does a great job of this on his blog, VideoFruit.com.

In the article below he used “unique” and “unconventional”, both of which trigger curiosity.

Use power words in your subheads to keep the reader’s attention on the page and ensure they’re actually reading what you’ve written.

Power Words in Product Names

You have two choices when you’re naming your products. You can choose to:

1. Be boring: Use words in your product name that simply describe the product (ie “blue nail polish) but are otherwise boring.
2. Use names that pack a punch: Give your product a descriptive name, but kick it up a notch with power words.

Almost all product names fit into these categories.

A company that leverages power words wonderfully in their product names is the nail care company OPI.

OPI could have just named their product after its function: “nail strengthener.”

Instead, they used a power word (“Nail Envy”) to make the product more appealing.

OPI also uses power words in the descriptions for their products.

Their lacquer colors could have just been “light pink” and “soft green”.

But instead of putting their customers to sleep, they used power words like “blush” and “gargantuan” to wake up some emotion.

Another example of power words mastery in the online space is that of David Siteman Garland, who created a course on how to create online courses.

He could have just named his course “Create Online Courses”, but he spiced things up with a power word:

The word “Awesome” makes the product memorable and stand out in a crowded space.

Power Words in Popups

Power words are currently underused in the beloved email list building tool, the popup.

If you have the List Builder app installed, include power words in your descriptions and offers on the popup.

Vanessa van Edwards, founder of Science of People, injects power words into her Sumo List Builder popup:

“Scientifically proven” is a power phrase to demonstrate authority and credibility.

Another example is Rick Mulready:

He uses power words like “Mistakes” and “Free” in his popup to convert visitors from casual readers to subscribers.

Power Words on Landing Pages

Landing pages are an effective way of blocking out all of the extra noise on your website and ensuring that the visitor is just focusing on one specific call to action.

Using power words on your landing page can get your conversion rates from “not now” to “gimme!”

Amy Porterfield is a landing page genius, and she strategically uses power words all over her landing pages:

“Free”, “live” ,“master”, “5-Figure”, “profitable” and “strategy” are all power words, and they work together to make Amy’s landing page far more convincing than the power-word-empty alternative:

Class: How to Create and Deliver Your First Webinar (Even If You Don’t Have a List!)

Join me as I walk you through what it takes to create a webinar.

Did that make you fall asleep? Well, wake up, more power word goodness ahead.

Power Words on Buttons

If you think you’re running out of places to include power words, think again.

We haven’t even talked about using power words in button text.

We use power words in our button text on the Sumo homepage by inviting visitors to try Sumo for free:

Without the word “free” that button would go needlessly unpressed way too often.

We’re not the only ones who do this. SoundCloud does as well to encourage their users to explore their site for music:

The power word in this case is “trending” which works double duty by providing a sense of social proof.

Power Words in Testimonials

Remember how we told you testimonials are the granddaddy of social proof?

Testimonials increase conversions by 34% and invaluable credibility to your brand.

Make your testimonials work overtime for your business by featuring the ones including power words.

Marie Forleo does this on her testimonials page:

The word “extraordinary” takes this testimonial light-years ahead of one simply containing the words “great” or “smart”.

Unfortunately, it’s a bit tacky to ask your clients to use power words in their testimonials.

Do the next best thing by featuring testimonials that include power words more prominently on your page.

Power Words in Email Subject Lines

Let me guess.

You work your ass off to grow your email list.

Every subscriber is hard-earned, and so is every sale.

You burn the midnight oil to create content they’ll love, and try your best to make sure the content actually reaches them, yet still only 20-35% of your subscribers open your emails.

And you begin to wonder…

Is your email list disengaged?

Is it the content you’re putting out there? Is something wrong with their spam filters?

Maybe…

But it’s probably just your subject lines.

Your email subject lines are the first point of contact your subscriber has with your email.

Like a headline, they can either seduce the person into clicking, or make them put their blinders on.

To turn up the heat on your email subject lines and attract more opens, clicks, and engagement, use power words in the subject line.

Pat Flynn uses this method in his email autoresponder series:

See the power words “super secret” and “secret”? Feeling intrigued, aren’t you?

Jaime Tardy from Eventual Millionaire does this too (“create”, “lucrative”):

Here she takes it a step further and uses not one, but two power words in her subject lines (“formula”, “success”):

Don’t be afraid to use power words in your subject lines to entice your subscribers to open your emails. You worked hard to write them, so they might as well be read by as many people as possible.

Power Words In Your Business or Domain Name

For all of you wantrepreneurs who haven’t yet started your business, one great place to use power words is in your business’ name.

Don’t leave those strong words out when you’re choosing a domain name.

Using a power word that describes what you do or who you do it for can make your marketing far more effective.

For example, Elite Daily uses the power word “Elite” in the name of their business, which brings to mind exclusivity or high-quality.

Melissa Ramos puts power words to work in her business name, Sexy Food Therapy:

Derek Halpern, founder of the popular online training resource Social Triggers included a power word (“triggers”) in his business’ name as well. Makes sense, since Derek teaches the psychology behind marketing, after all:

For your next rebrand or business (for all you serial entrepreneurs), incorporate a power word into your business’s name to ensure that you trigger (see what I did there?) an emotional response the second your customers stumble across your brand.

Power Words on Calls to Action

One of the most important places to use power words in your marketing is in any call to action.

For example, Appsumo use “kick ass” and “free” on their Welcome Mat at AppSumo.

They also use one (“awesome”) on their List Builder popup:

And in their call to action to buy Monthly 1K with the word “now”:

Brian Dean from the SEO website Backlinko uses power words in his menu as a call to action (“proven SEO tips”):

And don’t forget to let us know in the comments… did we miss any power words in our gigantic list?

Article Courtesy – Sumo.com

Customer Value Journey  Stages

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.

AWARE:

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

• Blog Post
• Videos
• Infographic
• Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.

ENGAGE:  

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

• Reading your blog article.
• Becoming your follower on your social media platform.
• Visiting your website.
• Liked and watched your YouTube channel.
• Participating in your conducted webinar to clarify their doubts and queries.
• Personal mail interaction.
• Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.

SUBSCRIBE:

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

• They can subscribe you to your website to get newsletter update.
• Started following you on your social media platform.
• Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.

CONVERT:

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.

EXCITE:

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.

ASCEND:

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”

But

In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.

ADVOCATE:

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.

PROMOTE:

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.

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