Types of Facebook Ads

Types of Facebook Ads

Types of Facebook Ads

 

Facebook Ads play a very crucial role in increasing your business as well as sales.

No doubts if you want to expand your business whether it is small, medium or large then you definitely require Facebook ads.

It will help you to generate brand awareness among your audience and of course ROI (Return on Investment).

There are total 11 Ad Campaign Objectives which you can use

Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop.

There are 11/13 Facebook Ads campaign objectives based on how you want to showcase your ad.

That depends on whether you are using Power Editor or Ads Manager. If you are starting out, then I will recommend using Ads Manager only.

However, I am putting here screenshot from both the places.

Power Editor:

 

 

Ads Manager

Let’s look in more detail how these campaign ad types look like:

 

  • App installs

 

Encourages installations of your mobile app.

You can promote any mobile app and target any mobile device.

Here is a screenshot of a demo Ad I created.

  • Brand awareness

This is format which you can use to promote your page along with your Facebook Page’s

Cover Picture or same dimension another picture (851*315).

However there is an option there which says ‘Add Website URL’.

Here is the screenshot:

After selecting the website URL option,

the Ad type becomes almost similar to other prominent Ad types like ‘Traffic’ & ‘Website Conversions’.

Have a look:

 

(I am not sure why they gave this option here 😉 )

The Ad Image dimension requirement changes after selecting this option.

It becomes 602*315.

 

 

  • Website Conversions

This is the Campaign type I use 90 out of 100 times.

You use it to get more website conversions like Sales, Leads, or any other action you may want from your webpage.
2 Essential Requirement to use this type of Ad objective is:

  • To get the Pixel Code
  • Install Pixel code on your ‘Landing Page’ & ‘Thank You’ page so conversions can be tracked.

This Ad is NO different from a normal traffic Ad.

But the real difference comes when tracking and conversions starts happening because of Pixel.

 

 

  • Engagement

By name it is quite evident that it is used for bringing engagement.

Now there are 3 types of engagements:

a.) Post Engagement

This is how the Ad creative looks.

You see absolutely no change from a regular Facebook Post (except that Sponsored text).

This is simply ‘Boost Post’ that is also shown on your Pages.

b.) Page Likes

Page Likes is another category under ‘Engagement’ campaign.

The Ad creative looks like this:
(Encouraging people to like the Page).

  • Event Response

Third Engagement category Ad is Event Response.

You can promote your any upcoming event attendees by running this Ad type.

Lead generation

Lead Generation Ads are special. With just 1 click your audience gets added to your email list.

No landing page, no thank you or anything else is required.

Run a good creative and leads will get signed up in one click.

Works very well in some niches and not so good in others.

One disadvantage is, the signup process is so quick that people sometimes don’t recognize you when you email them.

 

Reach
 

An absolutely similar Ad campaign objective just like Brand Awareness.

 

Product Catalog Sales

 

This is one campaign objective which you would love to master.

Typically used by eCom websites.

But it is used by almost every big player.

Remember, you look for a flight from Place A to Place B with the Price XX, and next second you see an Ad on Facebook which says “Flights from Place A to Place B are now discounted for Prixe XX”.

It asks you to add few important info about your product which is termed as catalogue.

See info here – https://www.facebook.com/business/help/1397294963910848#

Here is another example of this kind of Ad:

Store visits

This is what it’s description says – Promote multiple business locations to people who are nearby.

However, I haven’t setup any location so I don’t have any image of it from myself.

But here is a screenshot I got from the Facebook Blog.

Have a look:

You can clearly see this Ad is focused to give you directions to it’s business address.

Traffic

Traffic is the campaign objective which was mighty popular until Website Conversion Ads came into existence.

You can guess by it’s name, the objective of the Ad is to bring Traffic to your Website.

But any day I will use Website Conversions Ads, as they are more result driven.

Here is a screenshot of how this will look.

 

 

Video views

 

You can promote your any existing video or new video with this objective.

Moreover, this Ad type also comes up with an option of adding the Website URL.

And then the ad creative looks like this:

 

 

This is quite prominent way to increase website traffic using the power of videos.

Definitely a must try!!

And last ad campaign type is:

Messages

The single objective with this campaign type is to get more people to message you on Facebook.

This is how it looks.

(See that ‘Send Message’ call to action above)

Facebook Messenger is growing it’s presence rapidly and Facebook too is promoting Messenger by all it’s might.

A good long term investment in my opinion is building your audience on Messenger.

You can reach out to all of your audience whether it is 10 or 10,000 or 100,000 by simple one click, whenever you want to promote something.

Final Words about types of Facebook Ads

 

Now you know about the types of Facebook Ads.

This information is any day going to help you in choosing the best campaign objective.

I hope you start running perfect Facebook Ads as per your choice and turn up with good profits.

Any Query?

You can ask in the comment section below. I would love to hear from you.

Till then,

Bye Bye from Saurabh 🙂

Customer Value Journey  Stages

customer value journey

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.

AWARE:

Customer Value Journey

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

  • Blog Post
  • Videos
  • Infographic
  • Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.

ENGAGE:  

Customer Value Journey

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

  • Reading your blog article.
  • Becoming your follower on your social media platform.
  • Visiting your website.
  • Liked and watched your YouTube channel.
  • Participating in your conducted webinar to clarify their doubts and queries.
  • Personal mail interaction.
  • Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.

SUBSCRIBE:

Customer Value Journey

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

  • They can subscribe you to your website to get newsletter update.
  • Started following you on your social media platform.
  • Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.

CONVERT:

Customer Value Journey

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.

EXCITE:

Customer Value Journey

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.

ASCEND:

Customer Value Journey

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”

But

In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.

ADVOCATE:

Customer Value Journey

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.

PROMOTE:

Customer Value Journey

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.

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Saurabh Bhatnagar
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