Instagram – From Zero to AUTHORITY

To begin the Article I want to share some Facts:

• The number of active Instagram users as of April 2017 was counted to be 700 Million (Source – Techcrunch)
• Over 60% of users log in daily, making it the second most engaged network after Facebook.
• 35% of internet users are now on Instagram.

As a Marketer we see it as Potential 500 Million strong Consumer Base.

It is projected that Instagram will become the Biggest Sales Driving Marketing Platform by the end of 2017.
So it is in our Best interests to create a Superior Brand Authority on Instagram starting from Today.

But then still, why some of the Top Marketers are failing to create Good Brand Authority on Instagram?

Why is it that some of the Top Marketers are still confused how to plan their Marketing on Instagram?

That’s because,

Every Platform is different and you have to respect the Platform and it’s Rules to create an Authority on that particular Platform.

Instagram is certainly a Tough Nut to crack and it took time for me too to understand the patterns of Instagram.

But then, I found the way how to do it.
Since then, there was no stopping us from creating almost 20 Big Instagram Brand Pages in different niches.

Here are the screenshots of two such Instagram accounts:

How are we doing such good numbers in our Pages?

Because of the following strategies which we are following:

TIP NO. 1: HAVE A THEME

Really successful Instagram accounts tend to stick to a theme:

For example:

• a designer who posts behind-the-scenes peeks into the fashion industry;
• a food artist who does amazing things with rice and string beans;
• a world traveler with a flurry of snapshots from Paris, Portugal and Peru;

Basically just stick to your theme and post only what your Brand Page is made for.

Don’t deviate.

Just like you can see in our Minions and Cooking page,

we never post any image other than its theme.

TIP NO. 2: STICK TO A SCHEDULE

It’s very important that your followers know when to expect a new picture.

If you have planned to post daily, then you should post daily.

Your audience will expect the images from you.

If you update your account once a week or too many at a time then disappear for weeks, it is unlikely that you can build a loyal
following.

Hence, a schedule is a must.

TIP NO. 3: DON’T BE BORING

If people are coming to your account for photos of minions, you probably don’t want to throw in a picture of your travel experience.

But giving the people what they want doesn’t have to mean posting the same photos of sunsets and cityscapes over and over and over. Just try how you can curate or find good mixed content that is really engaging but sticking to your theme at the same time.

“The worst thing for me is to look at my own feed and be bored,” said Ketron.

TIP NO. 4: USE RELEVANT HASHTAGS…

Hashtags are seen as the ultimate way to get more eyeballs on your post.

Hashtags will give you Free Targeted reach.

However people somehow try to misuse the Hashtags and use unnecessary Hashtags in their post because certain hashtags will give you more Likes and Followers, but that Follower base is actually Bot traffic and it won’t really help to have them in your account as your followers.

Keep your Hashtags relevant to your account.

TIP NO. 5: INTERACT WITH YOUR AUDIENCE

Interacting and Engaging with your Audience will keep your Audience fresh.

Try to respond to the comments of your Page’s Followers.

“I’m intentional about responding [to commenters], even though I’m not able to respond to everybody,”

They should realize that you appreciate them.

And randomly in case you are following some people then Like their Pics or randomly post a Comment on their Pic.

TIP NO. 6: TAKE A GOOD PHOTO

There’s a reason professional photographers tend to have such sizeable Instagram followings.

They know what makes a good photo.

“I shoot [a mobile photo] as carefully as I would a DSLR shot,” anonymous said.

TIP NO. 7: EDIT YOUR IMAGES

You should also invest in a good photo editing app, instead of just using Instagram filters.

You can try it yourself. Post any picture without editing or filters and then repost it again in a week with some good editing. You will see a Sizeable difference. (However why to do such test when you can do editing at the first place )

TIP NO. 8: GET FEATURED

No good Instagram account exists in a vacuum. Most accounts that see a surge in followers have been featured in one of places: the app’s blog, its Explore page, or, if they’re very lucky, its suggested user list, which shows up under “Find People to Follow” in Instagram’s settings.

These 3 places are hard to reach but seriously if you can post some seriously good amount of engaging content continuously then even Instagram would promote you.

(Even they are looking for Good  Case Studies every time)

However there is a Fourth place also where you can get featured and that is in the Hashtags search so we have already discussed that so that will help.

However we have now cracked the technique of going viral and hitting the Explore page every single time. We are doing a special training for it plus giving you complementary access to our Instagram members only training worth $97. Want to register for both at the same time? Here is the Special Link.

TIP NO. 9: TAKE SMARTER SELFIES

Hubspot social media scientist Dan Zarrella did a little digging into the data of what makes a selfie go viral, besides a gorgeous face, of course. Looking at more than 160,000 images tagged #selfie, Zarrella noted a few surprising trends on his blog:

A. There Are “Correct” Colors. Images featuring cool, earthy tones, like blue, green and beige, received more engagement than warm reds, yellows and pinks.

B. But ‘No Filter’ Is The Best Filter. Zarrella looked at the average number of likes that filtered photos received. Willow came out on top, with Normal taking second place. And selfies tagged #nofilter saw a nearly 10 percent increase in engagement than selfies without the tag — even though nearly one-third of #nofilter selfies actually did have a filter. Other high-contrast and high-saturation filters, like Toaster, Mayfair, Sutro and Hefe ranked highly, while Inkwell, Sierra, 1977 and Rise rounded out the bottom of the list.

Extra Nuggets

TIP NO. 11: PROFILE LOOPING

TIP NO. 12: SHOUT OUTS

• Find other Profiles with your kind of ideal audience and ask them to do a Promo for you sharing your profile
• Ask them via Direct Message (DM) or Email (Don’t write in Comments)
• Shout Outs can be done in 2 ways. 1st way is you do mutual Shout Out in which they ask their Profile followers to follow you and you ask your Profile followers to follow them.
  But, in case you have just 250 Followers and the other Page has 15,000 then it is not mutually beneficial, so be ready to spend some Money.
• Check their following is:
   Real
    Targeted to your Niche and ideal customers
    Actively engaged (If someone has 40K followers but only a few comments and 100 likes there is a good chance they have fake followers)

Still Something Missing?

NO, because these are all the strategies which everyone is using and there is nothing outside of it.

But Still…YES!!

You are still missing Automation!!

Automation plays a massive role in making the account bigger and better.  You tell me how many times in a day can you sit on Instagram to promote yourself – Liking, Engaging, Following and doing all sorts of necessary stuff that will help make the account popular.

The more you will sit is better. But you can’t remain online 24 hours. Can you?

The bigger brands do.

How?

They are using Automation to do it.
All the tasks and processes in their accounts are done in complete automation mode.

Wanna learn how? Here become a part of our Live Free Training that we are doing plus you will get complimentary access to our Instagram course worth $97. Go here => http://geekotech.com/gramkoshspecialtraining

Customer Value Journey  Stages

“Turn your strangers (New Follower) into your Super Fans (Buyers)”

Let me take you on the journey of how you can transfer your strangers to your customer and later on your rapid buyers and raving fans.

So, Firstly let me take you to the introduction section of Customer Value Journey.

I want you to have a proper funnel in place so that it keeps on giving you returns and profits over and over and over again.

Funnel For Your Business

let me take an exam of Russell’s Bansal book:  To be rich all you need is 1000 CULT fans of you’re all over the world who listen to you and they are so much crazy for that they buy from you whatever you have to offer.

In the very first meeting with the person you like (whom I am supposing to be a cold prospect), he/she doesn’t even know about you.  You are going to set up a reppo with the person in a very first meeting so that you leave a good impression. And this is the starting of that stage where the end goal is conversion.

Now consider this with regards to your Facebook Ads

The very first impression that you will leave in front of your prospect – in front of your the cold people is to give them some value which increases their trust on you. Thats the first interaction.

You are somebody who are into love with someone and now you want to ask someone for marriage ( now this ultimate conversion )

What is customer value journey?

Customer Value journey is basically a Customer Engagement Cycle. The customer has to go through few stages before making any CALL TO  ACTION.

It is a process or you can say stages through which your customer went through before taking his/her call to action.

Some of you might not know the meaning of CALL TO ACTION. You had heard this word in so many places, especially on social media business pages.

Okay! Let me explain to you what is called to action means?

It means taking your final decision. For example, if you want to buy some book or software. Making your mindset to buy that thing is called call to action.

When you have decided to buy that book or software and then making your payment is known as a call to action.

I hope you get the meaning of Call to Action.

Now you’re no longer unknown to this word.

Let’s come back to the Customer Value Journey Process.

It’s a journey that a customer goes through your business from awareness about your product or business to your promoters to get to know more about your business.

It’s a cycle of your marketing journey, how you can attract your customer attention toward your business.

Customer Engagement Role:

Customer engagement is one of the most important factors because whatever you put on your business pages, you observe the product value by your customer’s reaction/audience action/engagement/likes/call to action etc.

If you’re not getting any interest or engagement from your audience/fans/followers/customers then you automatically generate a believe that there is something went wrong with your ads or your posts.

So customer engagement is important for every marketer.

Now, let’s talk about the stages of Customer Value Journey

There are 8 stages in which the customer goes through before making any call to action.

AWARE:

The first stage customer value journey is AWARENESS. Awareness about your business/product is very important.

This stage is making someone (customer) getting aware about your business or product that your company exists in the market.

It means an introduction to your business.

You can make them aware through a different medium example:

• Blog Post
• Videos
• Infographic
• Website

It could be anything.  In this stage, you are telling them about your business or services or your product.

This is how you can make them aware of your business/product and services.

Now come down to the second stage i.e. ENGAGE.

ENGAGE:  

The second stage of customer value journey is ENGAGE. In this stage, you’re grabbing your customer attention through educating or entertaining them by the way of your content.

How customer get interacted with you:

• Reading your blog article.
• Becoming your follower on your social media platform.
• Visiting your website.
• Liked and watched your YouTube channel.
• Participating in your conducted webinar to clarify their doubts and queries.
• Personal mail interaction.
• Giving feedback.

It could be anything. These things count as an engagement which means a lot because customer engagement is very important for your business or product and also you’ll get to know about their taste and preferences.

Make them feel like they are your valuable customer and build a trust. Have a real conversation with your customer.

Now you understand how engagement is important to your brand/business.

Now that you have customer’s attention, you want them to subscribe to your channel in order to let them hear more about your brand’s goods and/or services so that you can eventually convert them into regular customers in the next step.

I am sure you got the hint about our third stage by this statement.

If not, OKAY

Don’t Worry!

Let me explain this statement in more detail in the third step i.e. the third stage SUBSCRIBE.

SUBSCRIBE:

The third stage of customer value journey is SUBSCRIBE.

Your customer takes a FOLLOW UP action.

It means they started following you so that they can get to know more about your offers, product, services, business etc.

They get monthly or weekly or daily newsfeed /information about your upcoming event or currently running offers or it could be anything.

Subscribe means following so that they get a notification about anything related to your business.

• They can subscribe you to your website to get newsletter update.
• Started following you on your social media platform.
• Subscribed your YouTube channel to get the notification about upcoming videos or tutorials.

Hope you understood the role of Subscribe in customer value journey.

The goal is to enhance the trust.

Let’s jump into the fourth stage i.e. CONVERT.

CONVERT:

The fourth stage of customer value journey is CONVERT.

Do you know what covert means is?

Convert means making any small purchase or a commitment.

In this stage customer showing a commitment that they are interested in your product and services.

Basically convert is related to money but in this scenario here the convert means customer commitment either on the bases of a small amount of purchase or by scheduling a demo or webinar. It could be anything.

Its depend on their choice.

Both conditions come under the convert stage.

Whether they are participating in your webinar or buying something in terms of money.

Our goal is to sell a mini product. This is ACTUALLY the real start of business relationship between you and your prospect.

Once you have generated the amount of trust for the first date now you are upto the level that good things can happen in future.

In terms of business: In this step customer paying you money and you giving huge value in exchange.

Your customer feels safe about giving you money even in future.

Now come to the fifth stage i.e. EXCITE.

EXCITE:

The fifth stage of customer value journey is EXCITE.

Excite means a customer is happy with your product and service.

They liked your product and services. What they paid for the product is actually worth it.

It means matching up the customer expectations.

The product value is not about spending money and time but actually enjoying and liking your product and services.

Well, in that case, Quality matters a lot to convert your new customer (stranger) into your valuable customer (rapid buyers).

The sixth stage is ASCEND.

ASCEND:

The sixth stage of customer value journey is ASCEND.

Business End of the Spectrum.

What is ASCEND means?

Well if you are looking for the mean let me tell you it means “Going Toward or Upward or Moving Ahead”

But

In customer value journey it means Buying/Purchasing/Dealing anything in terms of money.

So, don’t get confused and read these lines carefully. You’ll get the point what actually it does!

If you relate this to the actual meaning of Ascend. It sounds similar because the customer is taking a step further.

They are moving ahead as they went through the 5 stages before they have reached this stage i.e. sixth stage.

Let me continue the topic…

So, In ASCEND stages the customer making their first purchase.

This is the stage when the customer takes a call to action. They make a purchase in your offer.

The seventh stage is ADVOCATE.

ADVOCATE:

The seventh stage of customer value journey is ADVOCATE.

It means when the customer giving a testimonial (Feedback, Reviews) about your product or services.

Expressing their experience through some kind of positive review and remarks.

It’s very important to know about customer experience whether they liked your product or not.

It will generate a positive relationship between your customer and your business.

Testimonials are equally important to run a successful business so that other people should know about your product quality and the positive reviews about your business.

And the last stage i.e. PROMOTE.

PROMOTE:

The eighth stage of customer value journey is PROMOTE.

Promote is spreading awareness about your brand in a friend circle.

It’s one person to another.  Sharing your experience with your friends and family so that they can also visit your website.

Promotion is required at every stage of customer value journey because without promotion you will not able to connect with your new customer as they don’t know or even heard about your brand or business.

Promotion and Awareness both are important to build a brand or online business.

By following the above Customer Value Journey sequence stages you can make your strangers into your rapid buyers and raving fans.

Use the above strategies to seamlessly move your customers through your Customer Value Journey.

Hope this article wills worth for generating your customer value journey.

How we can push our customer from AWARE stage to PROMOTE stage. I am sure this will definitely help you in generating more traffic and convert.

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